Our approach to sustainability.
Sustainability is part of how we think and work. When we advise on strategy, operations or organisational development, long-term impact and responsible decision-making are naturally part of the conversation. And when clients want to take this further, we are happy to support them in developing and implementing a concrete approach.
The most visible expression of this commitment is our venture partnership with Planet B Travel.
Learn how responsible travel can become part of your CSR strategy – and how your organisation can inspire employees and members to make more conscious choices and benefit from it. Because sustainability doesn't start at the office. It has to become part of how we live every day.
Planet B Travel – a project close to our hearts.
Planet B Travel is a sustainable travel brand built by Bollig Tours, a well-established Luxembourg family business in the travel sector. Oakridge has been involved from the very beginning – actively supporting the team in the development of the brand, strategy and business development.
Since March 2024, Planet B is Luxembourg's first "Travelife Certified - Excellence in Sustainability" labeled travel operator. In 2025, Bollig Tours was recognised for its sustainable travel brand Planet B with 2nd place in the Prix du Progrès Économique Durable by the Fondation Alphonse Weicker.
What Planet B demonstrates is something we genuinely believe in: that sustainable and responsible travel is not about giving things up. It is about travelling with awareness – opening your eyes to new cultures, connecting with local communities, and experiencing the world in a way that leaves a positive trace. Skills and perspectives that matter just as much in our personal lives as in our professional ones.
Discover below how to integrate responsible travel into your CSR strategy
Beyond travel – awareness, education and engagement.
Holidays and leisure time are among the most important contributors to wellbeing, the ability to recharge and quality of life. Yet the way we travel leaves real traces – on destinations, on local communities and on the environment. Awareness is the first step towards change.
We actively support Planet B in bringing sustainable travel closer to people, companies and communities through:
Workshops & talks for companies
Helping organisations integrate sustainable travel into their culture, with sessions that empower employees to make more conscious travel choices, both professionally and personally.
Awareness events for schools and youth
Bringing responsible travel into classrooms and inspiring the next generation. Because habits and values formed early last a lifetime – and today's young people are tomorrow's travellers, employees and decision-makers.
Programmes for seniors and community organisations
Making sustainable travel accessible and relevant to all audiences. A relaxed evening with inspiring content, practical tips and the chance to connect – tailored to your community and the people in it. Because travel is one of the most powerful ways to bring people together.
Webinars & informational events
Reaching wider audiences with practical insights on the impact of travel and how to travel better. With guest speakers, concrete trip presentations and real-life examples that make sustainable travel tangible and inspiring.
Building new partnerships
Expanding the network of organisations and businesses committed to sustainability and responsible travel (companies, NGOs, schools, municipalities and beyond).
Green Up Day at the European Investment Bank
On Earth Day 2024, Planet B Travel was invited to participate in the EIB's Green Up Day – sharing and promoting responsible travel principles with employees and sparking meaningful conversations about how the way we travel shapes the world around us.
Rediscovering the beauty of travel at GERO - Kompetenzzentrum fir den Alter
A talk for members of GERO, the Luxembourg competence centre for ageing, exploring how travel enriches life at every stage – and how to do it more consciously and responsibly.
Wake-Up Workshop at Infogreen Luxembourg
As part of the Wake-Up event series organised by Infogreen Luxembourg, Murielle Simon led a workshop on the link between travel and corporate social responsibility. The session explored how conscious travel choices not only reduce carbon footprint, but can also strengthen a company's culture of engagement – and inspire employees to act more responsibly in their everyday lives. Because CSR doesn't start at the office. It extends to the way we travel.
Travelife Certified - Excellence in Sustainability
In March 2024, Planet B received its Travelife Excellence in Sustainability certification at ITB Berlin – the world's leading travel trade show – becoming Luxembourg's first tour operator to achieve this recognition.
